:root {
  --bg-dark: #0a0a0a;
  --fg-dark: #f5f5f2;
  --bg-light: #f5f5f2;
  --fg-light: #0a0a0a;
  --accent: #3b5bff;
  --muted: #8a8a86;
  --border: #d8d8d3;
  --border-dark: #2a2a28;
  --font-display: 'Archivo', 'Arial Black', sans-serif;
  --font-body: 'Inter', system-ui, sans-serif;
  --space-1: 8px;
  --space-2: 16px;
  --space-3: 24px;
  --space-4: 40px;
  --space-5: 64px;
  --space-6: 96px;

  /* Homepage image filter ("orange newsprint") — currently OFF (all values 0 / contrast 1). To switch on, use a preset below (set --wash-contrast to 1.05).
     --wash-color / --wash-blend / --wash-strength : the orange tint
     --wash-desat    : 0 = full colour, 1 = black & white underneath the tint
     --wash-texture  : halftone dots + paper grain (0 = none, 1 = heavy)
     Presets:
       1 Newsprint orange (default)  #ff9a3c multiply 0.6  | desat 0.3  | texture 0.6
       2 Orange colour-blend         #ff8a2b color    0.35 | desat 0.5  | texture 0.55
       3 Orange duotone (strongest)  #ff7a1a color    0.65 | desat 1    | texture 0.7
       4 Subtle                      #ff8a2b soft-light 0.5 | desat 0.15 | texture 0.3 */
  --wash-color: #ff9a3c;
  --wash-blend: multiply;
  --wash-strength: 0;
  --wash-desat: 0;
  --wash-texture: 0;
  --wash-contrast: 1;
}

* { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; }
}

body {
  margin: 0;
  background: var(--bg-light);
  color: var(--fg-light);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  background: var(--accent);
  color: #fff;
  padding: var(--space-2);
  z-index: 1000;
}
.skip-link:focus {
  left: var(--space-2);
  top: var(--space-2);
}

a:focus-visible,
button:focus-visible {
  outline: 3px solid var(--accent);
  outline-offset: 3px;
}

/* ---------- Header ---------- */
.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: var(--space-3) var(--space-4);
  mix-blend-mode: difference;
}

.logo {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 18px;
  color: #fff;
  text-decoration: none;
  letter-spacing: 0.02em;
}

.main-nav {
  display: flex;
  gap: var(--space-4);
}

.main-nav a {
  color: #fff;
  text-decoration: none;
  font-size: 14px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.nav-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  width: 32px;
  height: 32px;
  flex-direction: column;
  justify-content: center;
  gap: 6px;
}
.nav-toggle span {
  display: block;
  height: 2px;
  background: #fff;
  width: 100%;
}

.mobile-nav {
  display: none;
  position: fixed;
  inset: 0;
  background: var(--bg-dark);
  z-index: 99;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: var(--space-4);
}
.mobile-nav a {
  color: var(--fg-dark);
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 32px;
  text-decoration: none;
}
.mobile-nav.open { display: flex; }

@media (max-width: 720px) {
  .main-nav { display: none; }
  .nav-toggle { display: flex; }
  .logo {
    font-size: 12px;
    letter-spacing: 0.01em;
    white-space: nowrap;
  }
  .site-header { padding: var(--space-2) var(--space-3); }
}

/* ---------- Hero ---------- */
.hero {
  min-height: 100svh;
  background: var(--bg-dark);
  color: var(--fg-dark);
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  position: relative;
  padding: calc(var(--space-4) + 56px) var(--space-4) var(--space-5);
  text-align: center;
  overflow: hidden;
}

.hero-word {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(32px, 8vw, 96px);
  line-height: 0.88;
  margin: 0;
  letter-spacing: -0.02em;
}

.hero-avatar-wrap {
  display: block;
  width: clamp(48px, 6vw, 72px);
  height: clamp(48px, 6vw, 72px);
  border-radius: 50%;
  margin: var(--space-3) auto 0;
}

.hero-avatar {
  width: 100%;
  height: 100%;
  border-radius: 50%;
  object-fit: cover;
  object-position: center top;
  border: 2px solid var(--accent);
}

.hero-cycle {
  display: block;
  height: 0.88em;
  overflow: hidden;
}

.hero-cycle-track {
  display: flex;
  flex-direction: column;
  color: var(--accent);
  animation: cycleWords 5s cubic-bezier(0.65, 0, 0.35, 1) infinite;
}

.hero-cycle-track span {
  height: 0.88em;
  line-height: 0.88;
  display: flex;
  align-items: flex-start;
  justify-content: center;
}

@keyframes cycleWords {
  0%, 30%  { transform: translateY(0%); }
  40%, 70% { transform: translateY(-33.3333%); }
  80%, 100% { transform: translateY(-66.6666%); }
}

@media (prefers-reduced-motion: reduce) {
  .hero-cycle-track { animation: none; }
}

.hero-subtitle {
  margin: var(--space-3) auto 0;
  max-width: 42ch;
  font-size: clamp(13px, 1.6vw, 17px);
  line-height: 1.45;
  color: var(--fg-dark);
}

.hero-foot {
  position: absolute;
  bottom: var(--space-5);
  left: 0;
  right: 0;
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  padding: 0 var(--space-4);
}

.elephant-line {
  margin: 0;
  font-size: 12px;
  letter-spacing: 0.03em;
  color: var(--muted);
}

.elephant {
  display: inline-block;
  width: 2.6em;
  height: 1.95em;
  vertical-align: -0.55em;
  margin: 0 0.15em;
  color: var(--accent);
}

.scroll-cta {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 6px;
  text-decoration: none;
  color: var(--muted);
}

.scroll-cta-text {
  font-size: 12px;
  letter-spacing: 0.03em;
  transition: color 0.2s ease;
}
.scroll-cta-text em {
  font-style: normal;
  color: var(--accent);
  font-weight: 700;
}

.scroll-cta:hover .scroll-cta-text,
.scroll-cta:focus-visible .scroll-cta-text {
  color: var(--fg-dark);
}

.scroll-cta-arrow {
  font-size: 20px;
  line-height: 1;
  color: var(--accent);
  animation: pulseArrow 1.8s ease-in-out infinite;
}

@keyframes pulseArrow {
  0%, 100% { transform: translateY(0); opacity: 0.55; }
  50% { transform: translateY(6px); opacity: 1; }
}

@media (prefers-reduced-motion: reduce) {
  .scroll-cta-arrow { animation: none; }
}

@media (max-width: 720px) {
  .hero-foot { flex-direction: column; align-items: flex-end; align-self: stretch; gap: var(--space-3); position: static; margin-top: var(--space-5); }
  .elephant-line { align-self: flex-start; }
}

/* ---------- Proof points ---------- */
.proof-list {
  list-style: none;
  margin: var(--space-4) auto 0;
  padding: 0;
  width: 100%;
  max-width: 760px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  column-gap: var(--space-3);
  row-gap: 4px;
  text-align: center;
}

/* columns stretch to equal height: big text sits at the top, label at the bottom */
.proof-list li {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 4px;
}

.proof-big {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(22px, 3.6vw, 42px);
  line-height: 1;
  color: var(--accent);
}

.proof-label {
  font-size: clamp(11px, 1.3vw, 14px);
  line-height: 1.3;
  color: var(--fg-dark);
}

@media (max-width: 720px) {
  .proof-list { align-self: stretch; width: auto; max-width: none; margin-left: calc(var(--space-4) / -2); margin-right: calc(var(--space-4) / -2); grid-template-columns: 1fr 1fr 1.15fr; column-gap: var(--space-2); margin-top: var(--space-3); }
  .proof-big { font-size: 20px; }
}

/* ---------- Works ---------- */
.works {
  padding: var(--space-6) var(--space-4);
  border-top: 1px solid var(--border);
}

.works-heading {
  display: flex;
  align-items: flex-end;
  gap: var(--space-4);
  margin-bottom: var(--space-5);
  max-width: 1400px;
  margin-left: auto;
  margin-right: auto;
}

.works-vertical {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 14px;
  letter-spacing: 0.4em;
  writing-mode: vertical-rl;
  color: var(--muted);
}

.works-heading h2 {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(32px, 6vw, 72px);
  line-height: 1;
  margin: 0;
}

.works-grid {
  list-style: none;
  margin: 0 auto;
  padding: 0;
  max-width: 1400px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-3);
}

@media (max-width: 1024px) {
  .works-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
  .works-grid { grid-template-columns: 1fr; }
}

.work-card a {
  display: block;
  text-decoration: none;
  color: inherit;
}

.work-media {
  aspect-ratio: 4 / 5;
  overflow: hidden;
  background: #e5e5e0;
}
.work-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.5s ease;
}
.work-card a:hover .work-media img,
.work-card a:focus-visible .work-media img {
  transform: scale(1.04);
}

.work-meta {
  display: flex;
  gap: var(--space-2);
  padding-top: var(--space-2);
}

.work-index {
  font-family: var(--font-display);
  font-size: 12px;
  color: var(--muted);
  padding-top: 4px;
}

.work-meta h3 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 18px;
  margin: 0 0 4px;
}

.work-meta p {
  margin: 0;
  font-size: 14px;
  color: #55544d;
}

/* ---------- Marquee ---------- */
.marquee {
  background: var(--accent);
  color: #fff;
  overflow: hidden;
  padding: var(--space-3) 0;
  white-space: nowrap;
}
.marquee-track {
  display: inline-flex;
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(24px, 4vw, 40px);
  text-transform: uppercase;
  animation: marquee 22s linear infinite;
}
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ---------- Testimonials ---------- */
.testimonials {
  padding: var(--space-6) var(--space-4);
  border-top: 1px solid var(--border);
}

.testimonials-inner {
  max-width: 1100px;
  margin: 0 auto;
}

.testimonials h2 {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(32px, 6vw, 56px);
  line-height: 1;
  margin: 0 0 var(--space-1);
}

.testimonials-subhead {
  color: var(--muted);
  font-size: 16px;
  margin: 0 0 var(--space-5);
}

.testimonials-grid {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--space-4);
}

@media (max-width: 768px) {
  .testimonials-grid { grid-template-columns: 1fr; }
}

.testimonial-card {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 4px;
  padding: var(--space-4);
}

.testimonial-quote {
  margin: 0 0 var(--space-3);
  font-size: 17px;
  line-height: 1.6;
  color: var(--fg-light);
}
.testimonial-quote::before { content: "\201C"; }
.testimonial-quote::after { content: "\201D"; }

.testimonial-name {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 15px;
  margin: 0;
}

.testimonial-role {
  color: var(--accent);
  font-size: 13px;
  margin: 2px 0 0;
}

/* ---------- About ---------- */
.about {
  background: var(--bg-dark);
  color: var(--fg-dark);
  padding: var(--space-6) var(--space-4);
}

.about-inner {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: var(--space-5);
  align-items: center;
  max-width: 1100px;
  margin: 0 auto;
}

.about-media img {
  border-radius: 8px;
  width: 100%;
  aspect-ratio: 3 / 4;
  object-fit: cover;
  object-position: center top;
}

.about-copy {
  max-width: 700px;
}

@media (max-width: 720px) {
  .about-inner { grid-template-columns: 1fr; }
  .about-media { max-width: 240px; margin: 0 auto; }
}

.about-copy h2 {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(28px, 4vw, 48px);
  margin: 0 0 var(--space-3);
}

.about-copy p {
  max-width: 55ch;
  color: #c9c9c4;
  font-size: 16px;
  margin: 0 0 var(--space-2);
}

/* ---------- Contact ---------- */
.contact {
  background: var(--bg-dark);
  color: var(--fg-dark);
  text-align: center;
  padding: var(--space-6) var(--space-4);
  border-top: 1px solid var(--border-dark);
}

.contact h2 {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(40px, 9vw, 110px);
  line-height: 0.95;
  margin: 0 0 var(--space-4);
}

.contact-email {
  display: inline-block;
  font-size: clamp(18px, 3vw, 28px);
  text-decoration: none;
  border-bottom: 2px solid var(--accent);
  padding-bottom: 4px;
  margin-bottom: var(--space-4);
}
.contact-email:hover { color: var(--accent); }

.hand-line {
  font-size: 18px;
  color: var(--muted);
  margin: 0;
}
.hand-line a {
  color: var(--accent);
  font-weight: 700;
  text-decoration: none;
}
.hand-line a:hover,
.hand-line a:focus-visible { color: var(--fg-dark); }

.thing-hand {
  display: inline-block;
  width: 3.6em;
  height: 5.1em;
  vertical-align: middle;
  margin-left: 0.4em;
  transform-origin: 50% 100%;
}
.hand-line:hover .thing-hand { animation: thingWave 0.9s ease-in-out infinite; }

@keyframes thingWave {
  0%, 100% { transform: rotate(0deg); }
  50% { transform: rotate(10deg); }
}

@media (prefers-reduced-motion: reduce) {
  .hand-line:hover .thing-hand { animation: none; }
}

/* ---------- Homepage colour wash ---------- */
body.home .hero-avatar-wrap,
body.home .work-media,
body.home .about-media {
  position: relative;
  isolation: isolate;
}

/* soften the colour underneath */
body.home .hero-avatar,
body.home .work-media img,
body.home .about-media img {
  filter: grayscale(var(--wash-desat)) contrast(var(--wash-contrast));
}

/* ::before = orange tint, ::after = newsprint texture (halftone dots + paper grain) */
body.home .hero-avatar-wrap::before,
body.home .work-media::before,
body.home .about-media::before,
body.home .hero-avatar-wrap::after,
body.home .work-media::after,
body.home .about-media::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 1;
  pointer-events: none;
  border-radius: inherit;
}

body.home .hero-avatar-wrap::before,
body.home .work-media::before,
body.home .about-media::before {
  background: var(--wash-color);
  opacity: var(--wash-strength);
  mix-blend-mode: var(--wash-blend);
}

body.home .hero-avatar-wrap::after,
body.home .work-media::after,
body.home .about-media::after {
  background-image:
    radial-gradient(circle at 25% 25%, rgba(0, 0, 0, 0.45) 0.5px, transparent 1.05px),
    radial-gradient(circle at 75% 75%, rgba(0, 0, 0, 0.45) 0.5px, transparent 1.05px),
    url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='180' height='180'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0 0 0 0.35 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
  background-size: 4px 4px, 4px 4px, 180px 180px;
  opacity: var(--wash-texture);
  mix-blend-mode: multiply;
}

body.home .about-media::before,
body.home .about-media::after { border-radius: 8px; }

body.home.no-wash .hero-avatar,
body.home.no-wash .work-media img,
body.home.no-wash .about-media img {
  filter: none;
}
body.home.no-wash .hero-avatar-wrap::before,
body.home.no-wash .work-media::before,
body.home.no-wash .about-media::before,
body.home.no-wash .hero-avatar-wrap::after,
body.home.no-wash .work-media::after,
body.home.no-wash .about-media::after {
  display: none;
}

.wash-compare {
  position: fixed;
  right: var(--space-3);
  bottom: var(--space-3);
  z-index: 50;
  padding: 10px 16px;
  border: 1px solid var(--border-dark);
  border-radius: 999px;
  background: var(--bg-dark);
  color: var(--fg-dark);
  font: 600 13px var(--font-body);
  cursor: pointer;
}
.wash-compare:hover { border-color: var(--accent); }

/* ---------- Footer ---------- */
.site-footer {
  background: var(--bg-dark);
  color: var(--muted);
  display: flex;
  justify-content: flex-end;
  align-items: center;
  padding: var(--space-3) var(--space-4);
  font-size: 13px;
}

.back-to-top {
  background: none;
  border: none;
  color: var(--muted);
  cursor: pointer;
  font-size: 13px;
}
.back-to-top:hover { color: var(--fg-dark); }

/* ---------- Case Study ---------- */
.case-hero {
  max-width: 900px;
  margin: 0 auto;
  padding: calc(var(--space-6) + 40px) var(--space-4) var(--space-4);
}

.case-back {
  display: inline-block;
  text-decoration: none;
  color: var(--muted);
  font-size: 14px;
  margin-bottom: var(--space-4);
}
.case-back:hover { color: var(--fg-light); }

.case-index {
  display: block;
  font-family: var(--font-display);
  font-size: 13px;
  color: var(--accent);
  margin-bottom: var(--space-1);
}

.case-hero h1 {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(36px, 6vw, 72px);
  line-height: 1;
  margin: 0 0 var(--space-2);
}

.case-accolade {
  display: inline-block;
  font-size: 0.35em;
  font-weight: 700;
  color: var(--accent);
  vertical-align: middle;
  letter-spacing: 0.01em;
}

.case-tagline {
  font-size: 18px;
  color: #55544d;
  margin: 0;
  max-width: 50ch;
}

.case-media {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 var(--space-4);
}
.case-media img {
  width: 100%;
  border-radius: 4px;
  display: block;
}

.case-video {
  max-width: 1100px;
  margin: var(--space-2) auto 0;
  padding: 0 var(--space-4);
}
.case-video a {
  display: inline-block;
  font-size: 14px;
  color: var(--accent);
  text-decoration: none;
  border-bottom: 1px solid var(--accent);
  padding-bottom: 2px;
}
.case-video a:hover { color: var(--fg-light); }

.case-body {
  max-width: 700px;
  margin: 0 auto;
  padding: var(--space-6) var(--space-4);
  display: grid;
  gap: var(--space-5);
}

.case-block h2 {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(20px, 2.5vw, 26px);
  margin: 0 0 var(--space-2);
}

.case-block p {
  font-size: 16px;
  line-height: 1.65;
  color: #3a3a35;
  margin: 0;
}

.case-nav {
  max-width: 900px;
  margin: 0 auto;
  padding: var(--space-4) var(--space-4) var(--space-6);
  display: flex;
  justify-content: space-between;
  align-items: center;
  border-top: 1px solid var(--border);
  font-size: 14px;
}
.case-nav a {
  text-decoration: none;
  color: var(--fg-light);
  font-weight: 600;
}
.case-nav a:hover { color: var(--accent); }

@media (max-width: 640px) {
  .case-nav { flex-direction: column; gap: var(--space-2); text-align: center; }
}