Balldogs
Bringing Balldogs to Champions Tennis.
The brief
Drive ticket sales for the Champions Tennis event.
The strategy
Take an aspect of the tennis experience and give it a spin that would bring it to life for the media.
The idea
Announce that Champions Tennis was trialling the idea of replacing ballboys/girls with balldogs at the tournament.
Creating editorially-driven assets of the “training”, roping in Tim Henman to lend a helping hand.
The results
Coverage with the likes of ITV News, the Daily Star, METRO and the Independent.
Having the dogs at the event secured a 3 minute slot on ITV London, BBC News and Reuters.
Credits
Client: IMG
Agency: Hope and Glory