Cuti-Calls
Launching the Future of Mobile Life for O2.
The brief
Position O2 as leaders in the future of mobile life.
The strategy
Predicting that phones will continue to shrink and evolve.
The idea
Introducing “Cuti-Calls”.
A “mobile nail” that attaches to your finger and enables you to, in a very literal way, “talk to the hand”.
The results
The little device – along with some cracking imagery, a sweet little video showing it off in all its glory and a partnership with Nails Inc to give our invention the finishing touches – was lapped up by the tech sites as well as scoring some belting coverage across the Daily Mirror, METRO and Stylist amongst many others.
Credits
Client: O2
Agency: Hope and Glory