Iceland Turkey Crown
Hacking The Crown to celebrate Iceland's Turkey Crowns.
The brief
Armed with a limited budget, the brief was simply to communicate Iceland's Christmas-on-a-budget offering.
The strategy
Unearth a cultural hook that would let Iceland enter the Christmas advertising conversation without any paid advertising.
The idea
Highlight Iceland's USP — frozen turkey crowns — by hijacking the launch of the new series of The Crown, spoofing its opening titles by swapping the crown for a turkey crown.
The results
Blanket coverage achieved on a shoestring budget, hailed as genius on Sky News and in the Daily Mail. Crowned off by Iceland's turkey crowns selling out.
Credits
Client: Iceland
Agency: Weber Shandwick