Three Piece Suits
Maverick with fabric.
The brief
Getting more people to consider IKEA’s textiles offering which, at times, can go a little under the radar.
The strategy
Encourage people to inject some personality into their homes by marrying interior design with fashion.
The idea
To get people to dress their homes as they would dress themselves, partnering with Savile Row tailor William Hunt to create stunning three piece suits out of IKEA fabrics. The suits were then made available to win via an online competition.
The results
This went global… Covered by Good Morning America and CTV (Canadian Television). Back in the UK, coverage includes Metro Online, Stylist, MSN, House Beautiful, Hello and Pretty52, amongst many others.
Credits
Client: IKEA
Agency: Hope and Glory