Lunch Break Holidays
Holiday hypnosis with Virgin Holiday lunch breaks.
The brief
Bring a taste of a Virgin Holidays escape — and a feeling so great you just have to #FlauntIt — to downtrodden Brits.
The strategy
Unearth a mind trick that delivers the holiday feeling without ever having to leave the British Isles.
The idea
Virgin Holidays in a "Lunch Break" — convincing customers they'd been on a two-week holiday, with the help of Paul McKenna, via hypnotism and hypnotherapy.
The results
Top-tier coverage including the Daily Telegraph (a half page from Harry Wallop), Daily Mirror (a double-page spread and online), Daily Mail, Daily Star and The Sun, plus online coverage on AOL and MSN, among others.
Credits
Client: Virgin Holidays
Agency: Hope and Glory